THE EMBRACE STORY
Embrace was founded by John Murphy, a native of Dublin, Ireland, and the visionary behind The Longevity Project. With a deep passion for health, wellness, and longevity, John wanted to inspire others to see challenges as opportunities for growth. Just like a butterfly emerging from its cocoon, we must go through hard things to truly transform. This belief gave birth to Embrace, along with its empowering tagline, #embraceit.
John Murphy - Founder
My leadership philosophy is simple, do the right thing as a person and treat your team as human beings that have families of their own and challenges of their own.”
Why Choose EMBRACE?
What sets Embrace apart from other cold plunge companies is our unwavering commitment to innovation, quality, and the user experience. Our cold plunges are designed with cutting-edge technology, ensuring superior performance and longevity. But more than just the product, Embrace is about a mindset. We believe that embracing discomfort leads to personal growth, and our mission is to support that journey. Whether through our first-of-its-kind portable sauna and cold plunge combo or our emphasis on wellness, we go beyond the plunge—helping you embrace every challenge and #embraceit.